Consumerism has become the cornerstone of the post-industrial age. Using theories of evolutionary psychology to underpin a bold narrative of our times, this film takes a whirlwind tour through the “weird mental illness of consumerism”, showing how our insatiable appetite has driven us into “the jaws of the beast”. By the age of 20, the average westerner has seen one million commercial messages. With this kind of exposure, it is impossible to live in the modern world without being a product of consumer society. Now psychologists, like Geoffrey Miller, are saying that it is distorting the way we interact with the world and each other: “We’ve all kind of gone collectively psychotic”. Evolutionary theory says we are indistinct from animals and so have two primary subconscious motives: survival and attracting a mate. As modern society has taken care of our survival, “we spend more time thinking... Watch Now
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